Steve Bailey

Not everyone can claim the breadth and depth of brand experience as Steve. With over 30 years experience, he is one of New Zealand’s leading graphic designers and brand strategists. He honed his craft working for some of the world’s foremost advertising and design agencies, including Ogilvy & Mather, Saatchi & Saatchi, Designworks and The Moorgate Group (in both London and New York). This valuable time in both disciplines – design and advertising – fixed his belief that good brand design can be a powerful tool, with engaging brand communication the ultimate goal.

Steve has led the development of brand strategy and identity design for companies and organisations across a wide range of public and private sectors ­– big, small and in between – including Pāmu Farms of New Zealand, Ospri, Molly Malone’s, ilove Olive Oil, USX (Unlisted Securities Exchange), Sealord, Department of Building and Housing, Immigration New Zealand, Te Puni Kōkiri and Novak & Middleton. His scope and knowledge of clients’ business includes government, SOEs, SMEs, not-for-profits and startups.

He tempers his knowledge with the belief that a lot of brand design may be aesthetically pleasing, but if it fails to communicate the real benefits of the brand, product or service to its audience – the ‘what’s in it for me?’ – then it’s not doing its job. His approach to brand development is highly collaborative and covers a full range of services including brand strategy, identity design, graphic design, web and digital design, advertising, marketing and corporate communications.